About the Company
Spell and the Gypsy Collective, founded by sisters Isabella Pennefather and Elizabeth Abegg
in Australia in 2008, is a
well-known festival name that has adorned celebrities such as Miley Cyrus, Megan Fox, and
Katy Perry.
This women's premium apparel label is noted for its bohemian patterns, gorgeous prints, and
environmentally friendly
procedures. What Spell means to conscientious buyers is revealed by a look at their
followers on Instagram.
Spell's product team no longer wastes time recreating things and has more time and data for reflection thanks to WFX.
Evelyn Gibson
Production Manager, Spell & The Gypsy
Challenges they faced
Spell coordinated production using numerous platforms and formats, including a plethora of excel sheets, word docs, illustrator files, and email.
Spell's business continued to grow despite the information silos. But the lack of visibility, duplication of work, and long product cycle times were the costs it had to pay off.
Impact after implementing WFX
Raised operational efficiency with better workflows for POs, production milestones, tech packs, and supplier collaboration.
Replaced fragmented tools with a one-stop platform to manage and track everything from design through production.
Achieved 95% reduction in errors, improving accuracy and cutting down on repeated tasks and manual rework.
Improved visibility into collection and product status at any moment, increasing operational clarity across teams.
Time-to-market improved by 30% thanks to fewer revisions and better data-driven product decision-making.
Gained deeper business insights through enhanced metric tracking and reporting on mission-critical data.
