About the Company
Elevating the essence of bold style and unfiltered self-expression, Quay Australia emerged
from the vibrant Australian
music festival scene in 2004. Founded by Linda and Allen Hammond, the Melbourne-based brand
is a leading force in the
global sunglasses market.
With over 15 US stores and a presence in 35 countries through 2000+ retailers worldwide,
Quay captures hearts with its
fashion-forward, affordable sunglasses. A workforce of 200+ drives the brand’s commitment to
accessible luxury and
trendsetting designs.
WFX PLM helped us refine some of our own processes and streamline the product lifecycle and go-to-market strategy by reducing the back and forth with our suppliers.
Lekshmi Sudha
Senior Manager - IT Business Systems, Quay
Challenges they faced
Quay Australia, a brand born amidst the vibrant rhythms of the Australian music festival scene, faced its share of hurdles on the journey to become a global sunglasses phenomenon. As the brand's popularity soared, it encountered a crucial crossroads that demanded innovation in its product development processes.
In those earlier days, Quay's various departments found themselves navigating through a maze of disjointed tools - emails here, spreadsheets there. This lack of cohesion led to a patchwork system where synchronization was a distant dream, tracking progress was a struggle, and internal collaboration was confined to the limits of email exchanges. It was clear that this fragmented approach wasn't scalable. With the addition of new products and the dynamic shifts in market trends, these inefficiencies morphed into roadblocks, slowing down the brand's ability to swiftly bring products to market.
The need for a transformation was unmistakable. The pressure was on to find a solution that could harmonize their internal dynamics, enhance collaboration, and align seamlessly with their evolving vision. The journey to break free from these constraints became the catalyst for Quay's search for a streamlined and efficient way forward.
Impact after implementing WFX
Centralized system access now enables streamlined document management, integrated messaging, and milestone tracking across all teams, improving overall coordination.
Direct supplier collaboration within WFX has reduced back-and-forth, improved communication, and tightened internal workflows.
The tech pack duplication feature has accelerated the development of similar products while reducing manual input.
The built-in ERP connector automated UPC assignments, eliminating repetitive admin work and saving valuable time.
WFX’s structured environment encouraged a more thoughtful, end-to-end approach to product development, optimizing Quay’s go-to-market strategies.
Increased productivity, faster time-to-market, and reduced operational costs have positioned Quay for sustained success with greater efficiency at scale.
