About the Company
OKA has been supplying sophisticated and fashionable furniture to households for over 21
years, emulating the British
values of 'living well.
OKA was formed by Annabel Astor, Sue Jones, and Lucinda Waterhouse with the goal of
"inspiring people to design a home
that expresses their personality."
In 1999, OKA began as a direct mail-order company. This company now has 14 retail locations
in the United Kingdom, as
well as a strong online presence. Since 2018, WFX Cloud PLM has partnered with OKA to help
the company grow and evolve.
WFX has been a valuable resource in assisting us with the launch of new seasons. We may look at the season's color palettes, compare future products to old ones, and determine if any gaps exist. We believe that WFX software solution would support us and help our company grow.
Kaye Conder
Product Development Manager, OKA
Challenges they faced
OKA was in talks with a number of investment firms in 2017 about expanding its operations into overseas markets, especially eager to expand its footprint in North America. The process of starting a business in the United States differs significantly from that of starting a business in the United Kingdom.
Companies must label products in a variety of ways, describe products in a variety of ways, and comply with a variety of certification standards. This needed a lot of coordination and streamlined approach.
Impact after implementing WFX
Enabled faster and more efficient product planning, purchasing, production, and inspection across all teams.
Improved overall operational efficiency by 40% through process streamlining and system standardization.
Standardized product data access for product, technical, and procurement teams, enabling real-time collaboration and visibility into the full product lifecycle.
Supported OKA’s successful entry into the US market by meeting localization and compliance needs.
Enhanced product quality by 70% through improved supplier communication and clearer inspection guidelines.
Centralized data and operations on a unified platform to enable better coordination, scalability, and long-term growth.
