About the Company
NINE&Co is a family of 6 brands that design, develop and sell maternity, baby and children's
fashion, home and sleep
products. The Netherlands-based company was founded in 1991 and has now grown into one of
the largest players in the
maternity and baby wear space.
Today, the NINE&Co group of brands includes Imps & Elfs, NOP, Noppies, Alvi, Supermom,
Queenmum, and Esprit for mums.
The brands sell their products through more than 2,000 touchpoints in almost 50
countries—making it one of the largest
players in this domain.
What's more, every brand under NINE&Co's portfolio prides itself in using sustainable
production methods and organic
materials. The company also engages in recycling, upcycling and a circular model of
production for all its products
The team behind WFX is always willing to look into your problems and really work together to develop solutions that help transform your processes into a solid way of working. I would definitely recommend WFX to other customers because the flexibility and attention of the team is extremely useful. It is really, for the first time, what made using a new tool a worthwhile investment.
Rob Van Thiel
Director - Design, Buying & Sourcing, NINE&Co.
Challenges they faced
NINE&Co's various teams were using offline spreadsheets to coordinate everything from design to development to inventory management. It was hard for them to have one specific way of working across all the brands. Whenever something was updated or changed, they had to send emails with large files to everyone involved.
With offices in Netherlands, Germany and Belgium, the teams found it hard to collaborate and communicate with each other in a meaningful way.
They didn't have a way to centralize and consolidate information and functions of all the teams. They also had no way to ensure consistency of data which made it very difficult to make accurate business decisions.
Before choosing WFX, NINE&Co tried 4 other PLM providers. But the team found other systems to be either too complicated for their requirements or just not offering the right features and functionalities for their needs.
Impact after implementing WFX
Shortened product lead times from 15+ months to 12-14 weeks by streamlining development and tracking processes.
Centralized data access eliminated the need for email chains and manual file sharing across global teams
WFX’s Business Intelligence tools improved reporting, decision-making, and cross-team alignment.
Enabled real-time collaboration with suppliers, enhancing consistency and reducing delays in production.
Integrated 3D design tool with ERP system, modernizing design workflows and improving efficiency.
Replaced spreadsheets with a unified platform, bringing stability and uniformity to decentralized brand operations.
