Brands

Forever New scales globally with WFX

About the Company

Forever New is a Melbourne-based fashion clothing and accessories brand. It operates more than 250 outlets in seven countries and sources products from all around the world.
The global trends in art, film, music, and theatre, as well as haute couture catwalk displays in Paris, London, Milan, and New York, influence their collections.
Forever New is a celebration of women's feminine beauty, with a signature style that runs through all of their creative elements.

WFX was initially implemented for PLM, but it quickly evolved into PLM with Purchase Order management to facilitate worldwide market buying.

matt-keays

Matt Keays

General Manager - Global I.T at Forever New

Challenges they faced

The company was facing problems with their merchandise management tools and supply chain at the same time.

There were gaps in information flow, which began with product design and sourcing and extended through purchasing commitments and warehouse visibility.

The accuracy of data flow was a significant success factor for the company. International expansion was hampered by the lack of a centralized product solution.

Impact after implementing WFX

Improved supply chain transparency and centralized business information across all global teams.

Reduced lead times by 40%, minimizing delays from product conceptualization to final production.

Standardized data-sharing globally, enabling real-time updates across stores and regional offices.

Lowered manual work and rework through streamlined workflows and fewer errors in execution.

Adopted a phased rollout and “train the trainer” approach to accelerate platform adoption company-wide.

Enabled scalability and future growth by digitizing core processes and unifying PLM and PO management.

Customer Stories

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