About the Company
Feetures is a family-owned business based in North Carolina, specializing in high-performance running socks for over 24 years. As a leader in the US specialty running market, Feetures aims to become the most recognized performance sock brand globally. With a product team in Charlotte and key departments in Hickory, NC, Feetures has expanded from wholesale to direct-to-consumer and national accounts, growing their international presence. Their products focus on performance and comfort, featuring targeted compression, anatomical designs, and iWick fibers to ensure superior fit and durability.
WFX has improved our efficiency in sending sample requests and receiving them from our factory. Previously, we had to do a lot of prework, which led to delays. Now, with WFX, that process is much more seamless. For instance, we can submit a sample request, and the factory can deliver it by the end of the week.
Megan Wise
Senior Product Manager, Feetures
Challenges they faced
Before the integration of WFX PLM, Feetures encountered several operational challenges that significantly hindered their productivity and collaboration. The brand primarily relied on outdated methods such as Excel sheets and lengthy email chains, leading to unorganized documentation and fragmented communication.
According to Megan Wise, Senior Product Manager at Feetures, managing product developments through these traditional tools was cumbersome and inefficient, making it difficult to track information and effectively communicate with suppliers. This reliance on antiquated systems resulted in scattered information across various platforms, which decreased visibility and hampered decision-making.
Communication issues were exacerbated by the siloed nature of their systems, making team collaboration challenging. Additionally, manual processes for creating style sheets and Bills of Materials were redundant and not uniformly visible to all team members, consuming significant manpower and further limiting the company's productivity.
Impact after implementing WFX
Reduced time and effort spent on documentation and communication tasks.
Streamlined workflows and shortened production timelines through faster information retrieval and tech pack creation.
Freed up design and development teams to focus on creative work and strategic planning for global growth.
Accelerated creation of new product lines through efficient use of libraries and duplication tools.
Improved communication systems strengthened collaboration among team members.
Greater process visibility and transparency enabled more effective workflow management.
