About the Company
Elk is an Australian fashion label started in 2004 by Marnie Goding and Adam Koniaras, a
husband-and-wife team who are
known for their environmentally conscientious business practices.
The Melbourne-based label provides statement accessories, clothes, and leather goods all
around the world.
In over 20 countries, Elk sells direct-to-consumers as well as through independent
retailers.
Our experience with WFX has been nothing short of fantastic, and their personnel is exceedingly accommodating. WFX has been our PLM, and I'm confident it would be an excellent pick for any fashion company.
Anastasia Karaman
Production Manager, Elk
Challenges they faced
ELK's design team's precious creative time was hindered by operational dependency on various spreadsheets and excel-based technical specifications.
The existing excel-based Tech packs required manual and time-consuming data entry, prompting ELK's Leadership team to look for an end-to-end product lifecycle management solution for their fashion business that would allow the design team to streamline and improve productivity and efficiency in their roles.
Impact after implementing WFX
Reduced time to launch new styles by 50% by enabling seamless Illustrator-to-techpack conversion using WFX’s Adobe tool.
Streamlined supplier communication through the WFX Supplier Portal, eliminating email chains and speeding up approvals.
Improved reporting on KPIs like costing, compliance, and profitability with real-time tracking and centralized data.
Enabled senior leadership to access live dashboards with complete visibility on collections, margins, and sourcing ethics.
Achieved 35% increase in supply chain productivity by boosting team speed and cutting repetitive tasks.
Enhanced staff satisfaction, operational efficiency, and supply chain transparency by 85% with WFX PLM integration.
